How I Reduced Decision Fatigue with My Personal Brand

As a software engineer, my day job involves making thousands of tiny decisions. While individual decisions may not be crucial, they collectively contribute to a productive work environment.

I’ve heard about Mark Zuckerberg and others who wear the same outfit every day to reduce decision fatigue. By eliminating one morning decision – what to wear – I can focus on creative aspects of software engineering.

Wearing “just black” daily might seem unappealing to some; my wife thinks I’m dressing too casually or cheaply when sticking to my trusty black tees. However, this simplicity is a deliberate choice, embracing freedom from unnecessary decision-making.

Black has advantages like being sliming, not showing moisture or spills, and being acceptable for most occasions. Polyester has less wrinkles and dries quickly. A disadvantage is that black is hot in the summer.

I’ve worn the same style of black t-shirts for 5 or 6 years; my coworkers call it my uniform.

In order to make it just a little less boring I decided to design a logo. I’ll probably end up with shirts with a handful of different logos on them.

I graduated from high school more than 30 years ago but we’ve stayed in the same area and my kids both went to the same school. Which means I have some school or local town pride, so I’ll work that into the logo.

I grew up inland but my Dad grew up in Southern California, and I have family there, so I often wonder what my life would be like if I had lived on the coast. The ocean calls to me, and I’ve been dreaming about buying a sailboat for long voyages.

A crown over a compass seems fitting as part of my personal brand. The crown for my home town and the compass pointing to the idea of navigation, travel, or sailing.

A Crown Over a Map Compass

Designing

I designed this logo using Google Draw and referencing crow photos. Initially, I thought the crown should have round dots on its points but then liked it without them for a sharper look that complements the compass.

Making

To create iron-on vinyl logos, I used my Cricut Joy cutting machine. I uploaded the design, sent it to the device, and cut out the logo.

I haven’t applied it to a shirt yet but my next step will be to apply to logo to a shirt using a press that my wife has.

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